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Brett Adcock says Hark will launch this week with free paid plans for early users
Figure founder and CEO Brett Adcock said his personal AI product Hark is scheduled to launch this week. The first 100,000 registered users will receive its paid plan for free, and a waitlist is open. Hark's website describes it as a service that helps users complete various tasks.
Key points
- Adcock said Hark is scheduled to launch this week, PANews reported on October 5.
- The first 100,000 registered users will receive its paid plan for free.
- A waitlist is open, and Hark’s website says it helps users complete various tasks.
- Specific capabilities, offer duration and the connection between waitlist registration and free access were not reported.
What happened: Brett Adcock, founder and CEO of Figure, said his personal AI product Hark is scheduled to launch this week, PANews reported on October 5. In a post on X, Adcock said the first 100,000 registered users will receive Hark’s paid plan for free. A waitlist is also open. The announcement sets out a planned launch window and an early-user offer, but an exact launch date was not reported.
The details: The offer is specifically for the first 100,000 registered users, rather than an announcement that Hark’s paid plan will be free for everyone. How long those users will retain free access was not reported, nor were the plan’s standard price, usage limits or eligibility conditions. The relationship between joining the waitlist and securing one of the free paid plans also was not explained in PANews’ report.
Background: Hark’s official website describes it as a service that helps users complete various tasks. That positions the announcement around a broad purpose rather than a detailed account of what users can do with the product. Specific supported tasks, examples of completed work and a breakdown of paid-plan features were not reported. Although PANews identifies Adcock through his role at Figure, the announcement describes Hark as his personal AI product; an organizational relationship with Figure was not reported.
Who it affects: For business teams considering task-oriented AI assistants, the early-user offer presents a potential opportunity to test Hark without paying for its paid plan, subject to the access terms. It does not yet establish whether the service fits a particular workplace need. Details about business integrations, team accounts, data handling and administrative controls were not reported. The broad description of helping with tasks leaves those practical purchasing and deployment questions unanswered.
What to watch: The next points to check are whether Hark launches within the announced window, which capabilities are available at launch and how the free-plan offer works in practice. For prospective users, the key distinction is between registering interest and obtaining confirmed access under clear terms. The announcement gives teams a product to watch, but not yet enough detail to assess its capabilities or make a commitment.
Our take
The early-user offer creates an opportunity to test another task-oriented assistant, but teams should wait for concrete capabilities and access terms before committing.