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Hark launches proactive AI app ahead of planned 2027 hardware debut
Brett Adcock's startup Hark introduced Hark Pro, a proactive AI app, ahead of its planned hardware launch next year. The company says the software can buy groceries, book a car and build spreadsheets on users' behalf. It is available free on the web and through iOS and Android apps.
Key points
- Hark launched Hark Pro ahead of its planned first hardware release in 2027.
- The company says the app can buy groceries, book a car and build spreadsheets.
- Hark Pro is free on the web, iOS and Android.
- Paid plans cost $20 or $100 monthly for twice or ten times normal usage limits.
- Transaction approval controls, baseline usage limits and independent reliability results were not reported.
What happened: Hark, entrepreneur Brett Adcock’s artificial intelligence-focused hardware startup, has introduced Hark Pro, a “proactive” AI app, ahead of its planned first device launch in 2027. Bloomberg reported that the app was announced on October 6, 2026. The release gives users a software product to try before the company’s hardware arrives, making the app the immediate way to evaluate Hark’s stated capabilities rather than waiting for its devices.
The details: Hark Pro is available free on the web and through iOS and Android apps. According to the company, it can buy groceries, book a car and build spreadsheets on a user’s behalf. Those examples span purchases, bookings and document creation, rather than just answering questions. They are company claims about what the app can do; independent results showing how reliably it completes those tasks were not reported by Bloomberg.
Background: Bloomberg placed the launch within a wave of AI agents, tools designed to accomplish tasks for someone. That is the context for Hark’s use of the term “proactive”: the pitch centers on software doing work on a user’s behalf. The reported examples make that ambition concrete, but they do not establish how much direction each task requires. How Hark Pro decides when to act, and when to ask the user for instructions, was not reported.
Who it affects: For business teams choosing AI tools, the free release creates an opportunity to assess the app before considering a paid plan. Customers can pay $20 a month for twice the normal usage limits or $100 a month for a tenfold increase, Bloomberg reported. The baseline limits were not reported, so those multipliers alone do not show how much work each tier accommodates. Spreadsheet creation is one of the stated capabilities teams can examine alongside the purchasing and booking functions.
What to watch: Authorization controls and transaction reliability are important testing priorities when evaluating the purchasing and booking claims. How the app obtains approval before spending money or making a reservation was not reported, nor was how it handles failed transactions. Those questions remain distinct from whether a task can be initiated. Hark’s hardware debut is planned for 2027, but the report did not describe the devices or explain how they will connect with Hark Pro.
Our take
The launch turns Hark's earlier announcement into a product teams can evaluate. Purchasing and booking capabilities make authorization controls and transaction reliability important testing priorities.