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Personal AI assistant Tab emerges from stealth at a $300 million valuation
Personal AI assistant company Tab announced that it had emerged from stealth at a $300 million valuation. The company says user data is never used to train AI and payment cards are stored in a vault that Tab itself cannot see. Amdani said growth is currently driven mostly by word of mouth and that another product launch is planned soon.
Key points
- Tab emerged from stealth at a $300 million valuation; the exact funding amount was not disclosed.
- Users request help through iMessage or WhatsApp with tasks such as grocery orders and gift searches.
- Tab says user data never trains AI and payment cards remain in a vault it cannot see.
- Investors include SV Angel, Valar Ventures, and American Spirit.
- Amdani said growth is mostly word of mouth, with another product launch planned soon.
What happened: Tab, a personal AI assistant company, has emerged from stealth at a $300 million valuation, TechCrunch reported. The company declined to disclose the exact funding details, so that valuation should not be read as the amount of money it raised. Investors in the round include SV Angel, Valar Ventures, and American Spirit. Brennan Erbz, Stafford Schlitt, and Ammar Amdani started working on Tab earlier this year. Its launch adds another entrant to the growing market for consumer AI assistants designed to handle everyday tasks.
The details: Users contact Tab through iMessage or WhatsApp, texting requests such as ordering groceries or finding birthday presents, Amdani told TechCrunch. He described an assistant that performs tasks rather than simply explaining how to do them. According to Amdani, Tab has its own phone number, computer, and wallet, allowing it to take on bookings, calls, and other errands. The intended interaction is conversational: users send a message much as they would to a person they trust. Pricing, availability restrictions, and the full range of supported tasks were not reported.
Background: TechCrunch placed Tab alongside consumer AI assistants such as Instinct and Meta's Muse, which promise help with activities including reservations and travel booking. Amdani acknowledged the competition but argued that capability alone would not determine which companies succeed. An assistant that can read emails, make calls, or purchase goods depends on users trusting it with those activities, he said. That makes Tab's approach to personal information and payments central to its pitch, rather than a separate feature alongside its task-handling capabilities.
Who it affects: For business teams evaluating personal assistants, Tab's privacy statements are relevant but warrant verification. Amdani said user data is never used to train AI and that payment cards are held in a vault Tab itself cannot see. Those are company claims; the technical details of the vault and the underlying data-handling controls were not reported. Buyers considering the service should verify how those protections work before relying on them for sensitive information or payments.
What to watch: Amdani said Tab's growth is currently driven mostly by word of mouth and that another product launch is planned soon. What that product will do and its launch date were not reported. User numbers and growth rates were also not disclosed in the report, leaving the scale of adoption unclear.
Our take
Tab's privacy claims are relevant to teams considering personal assistants, but buyers should verify the underlying data-handling and payment controls. The reported valuation is not a disclosed funding amount.