Clay alternatives
Clay is gTM platform that buys data from 200+ providers and runs AI research agents. If it is not the right fit on price, features or setup, these 10 tools do a similar job. We rank them by how closely they match Clay, and every listing is checked against its official site.
Compare Clay and its alternatives
| Tool | Best for | Pricing | Starts at | MCP server |
|---|---|---|---|---|
| Claycurrent | Revenue teams building custom outbound workflows | Free plan | Free plan, Launch from $167/month (as of October 2026) | Official |
| Regie.ai | Reps and founders running outbound | Paid | $49/month | Not checked |
| Seamless.AI | Sales teams needing verified contact data | Free plan | 50 free credits; paid plans by quote | Official |
| Apollo.io | Sales teams doing outbound at scale | Free plan | Free plan; paid prices on pricing page | Official |
| Attio | Startups and growth teams that want a flexible CRM | Free plan | Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) | Official |
| Explorium | Teams building AI SDR and GTM agents on B2B data | Paid | Free trial with 100 credits, paid from $29.99 per 500-credit package (as of October 2026) | Official |
| Lusha | Sales and recruiting teams that need contact data | Free plan | Free plan with 40 credits/month | Official |
| ZoomInfo | Sales and marketing teams prospecting at scale | Enterprise | See site | Not checked |
| Cognism | Sales teams prospecting in Europe | Paid | See site | Not checked |
| Outreach | Enterprise revenue teams | Enterprise | See site | Official |
| Smartlead | Agencies and teams running high-volume cold email | Paid | $39/month | Not checked |
The alternatives
1. Regie.ai
Agentic sales workspace for sourcing, writing and sending outreach.
Pricing: Paid, from $49/month · Best for: reps and founders running outbound · Also covers: prospecting, outbound, ai agents
2. Seamless.AI
Sales platform for finding verified B2B contacts and running automated outreach.
Pricing: Free plan, from 50 free credits; paid plans by quote · Best for: sales teams needing verified contact data · Also covers: outbound, ai agents
3. Apollo.io
Sales platform with a 240M+ contact database, AI agents and outreach tools.
Pricing: Free plan, from Free plan; paid prices on pricing page · Best for: sales teams doing outbound at scale · Also covers: prospecting
4. Attio
Customizable CRM with built-in AI agents and workflows for growing teams.
Pricing: Free plan, from Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) · Best for: startups and growth teams that want a flexible CRM · Also covers: ai agents, data enrichment
5. Explorium
B2B company and contact data delivered through an API built for AI agents.
Pricing: Paid, from Free trial with 100 credits, paid from $29.99 per 500-credit package (as of October 2026) · Best for: teams building AI SDR and GTM agents on B2B data · Also covers: ai agents
6. Lusha
B2B contact and company data with email and phone reveals, plus API and MCP access for AI tools.
Pricing: Free plan, from Free plan with 40 credits/month · Best for: sales and recruiting teams that need contact data · Also covers: prospecting
7. ZoomInfo
B2B contact and company data platform with AI go-to-market tools.
Pricing: Enterprise · Best for: sales and marketing teams prospecting at scale · Also covers: prospecting
8. Cognism
B2B contact data with strong European coverage.
Pricing: Paid · Best for: sales teams prospecting in Europe · Also covers: prospecting
9. Outreach
Agentic AI platform for prospecting, deals, forecasting and coaching.
Pricing: Enterprise · Best for: enterprise revenue teams · Also covers: ai agents
10. Smartlead
Cold email platform with unlimited mailboxes, warmup and AI agents.
Pricing: Paid, from $39/month · Best for: agencies and teams running high-volume cold email · Also covers: outbound
Frequently asked questions
What is the best alternative to Clay?+
Regie.ai, Seamless.AI and Apollo.io are the closest matches in our directory. Regie.ai: Agentic sales workspace for sourcing, writing and sending outreach.
Is there a free alternative to Clay?+
Seamless.AI, Apollo.io, Attio and Lusha have a free plan or are open source. Free plans usually cap usage or features.
What is Clay?+
GTM platform that buys data from 200+ providers and runs AI research agents.
More alternatives