HubSpot CRM alternatives
HubSpot CRM is free CRM with deal pipelines, reporting and an AI assistant. If it is not the right fit on price, features or setup, these 10 tools do a similar job. We rank them by how closely they match HubSpot CRM, and every listing is checked against its official site.
Compare HubSpot CRM and its alternatives
| Tool | Best for | Pricing | Starts at | MCP server |
|---|---|---|---|---|
| HubSpot CRMcurrent | Small to mid-size teams starting with a CRM | Free plan | Free plan (up to 2 users), Starter from $7/seat/month (as of October 2026) | Official |
| Salesforce Agentforce | Large organizations running Salesforce | Enterprise | See site | Not checked |
| Pipedrive | Small and mid-size sales teams | Paid | $14/seat/month | Official |
| Zoho CRM | Small and mid-size teams that want a broad, low-cost CRM | Free plan | Free for 3 users, paid plans per user | Not checked |
| Attio | Startups and growth teams that want a flexible CRM | Free plan | Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) | Official |
| Close | Inside sales teams running calls and outbound | Paid | From $9/user/month billed annually (Solo) (as of October 2026) | Official |
| Freshsales | Startups and SMBs wanting a sales CRM with AI help | Paid | $9/user/month billed annually (Growth) | Not checked |
| PipelineDeals | Small sales teams that want a simple CRM | Paid | $24/user/month | Not checked |
| Capsule CRM | Small teams wanting a simple CRM | Free plan | Free plan for 2 users and 250 contacts; paid plan prices not listed publicly (as of October 2026) | Official |
| Nimble | Solopreneurs and small sales teams | Paid | $24.90/seat/month (annual billing) | Official |
| Bitrix24 | Companies wanting CRM and collaboration under one flat price | Free plan | Free plan, paid from $49/month billed annually for 5 users (as of October 2026) | Official |
The alternatives
1. Salesforce Agentforce
Salesforce's AI agent platform for building and running agents on CRM data.
Pricing: Enterprise · Best for: large organizations running Salesforce · Also covers: crm
2. Pipedrive
Sales CRM built around visual pipelines, with AI assistance and workflow automation.
Pricing: Paid, from $14/seat/month · Best for: small and mid-size sales teams
3. Zoho CRM
Full CRM with a free tier for three users and AI features through Zia.
Pricing: Free plan, from Free for 3 users, paid plans per user · Best for: small and mid-size teams that want a broad, low-cost CRM · Also covers: crm
4. Attio
Customizable CRM with built-in AI agents and workflows for growing teams.
Pricing: Free plan, from Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) · Best for: startups and growth teams that want a flexible CRM · Also covers: crm
5. Close
Sales CRM with built-in calling, email and SMS.
Pricing: Paid, from From $9/user/month billed annually (Solo) (as of October 2026) · Best for: inside sales teams running calls and outbound
6. Freshsales
Sales CRM from Freshworks with lead scoring and an AI agent.
Pricing: Paid, from $9/user/month billed annually (Growth) · Best for: startups and SMBs wanting a sales CRM with AI help
7. PipelineDeals
Cloud CRM for small sales teams with deal tracking and reporting.
Pricing: Paid, from $24/user/month · Best for: small sales teams that want a simple CRM · Also covers: contact management
8. Capsule CRM
Simple CRM for contacts, pipelines and tasks.
Pricing: Free plan, from Free plan for 2 users and 250 contacts; paid plan prices not listed publicly (as of October 2026) · Best for: small teams wanting a simple CRM · Also covers: crm, pipelines
9. Nimble
Single-plan CRM for small teams with contact management, pipelines and prospecting.
Pricing: Paid, from $24.90/seat/month (annual billing) · Best for: solopreneurs and small sales teams · Also covers: contact management
10. Bitrix24
CRM, tasks and team collaboration with flat-rate plans.
Pricing: Free plan, from Free plan, paid from $49/month billed annually for 5 users (as of October 2026) · Best for: companies wanting CRM and collaboration under one flat price · Also covers: crm
Frequently asked questions
What is the best alternative to HubSpot CRM?+
Salesforce Agentforce, Pipedrive and Zoho CRM are the closest matches in our directory. Salesforce Agentforce: Salesforce's AI agent platform for building and running agents on CRM data.
Is there a free alternative to HubSpot CRM?+
Zoho CRM, Attio, Capsule CRM and Bitrix24 have a free plan or are open source. Free plans usually cap usage or features.
What is HubSpot CRM?+
Free CRM with deal pipelines, reporting and an AI assistant.
More alternatives