Zoho CRM alternatives
Zoho CRM is full CRM with a free tier for three users and AI features through Zia. If it is not the right fit on price, features or setup, these 10 tools do a similar job. We rank them by how closely they match Zoho CRM, and every listing is checked against its official site.
Compare Zoho CRM and its alternatives
| Tool | Best for | Pricing | Starts at | MCP server |
|---|---|---|---|---|
| Zoho CRMcurrent | Small and mid-size teams that want a broad, low-cost CRM | Free plan | Free for 3 users, paid plans per user | Not checked |
| Salesforce Agentforce | Large organizations running Salesforce | Enterprise | See site | Not checked |
| HubSpot Sales Hub | Sales teams already on HubSpot | Free plan | Free plan (up to 2 users), Starter from $7/seat/month, Professional from $90/seat/month, Enterprise from $150/seat/month (as of October 2026) | Official |
| Nutshell | Small B2B sales teams that want CRM and email in one tool | Paid | $13/user/month | Official |
| Pipedrive | Small and mid-size sales teams | Paid | $14/seat/month | Official |
| HubSpot CRM | Small to mid-size teams starting with a CRM | Free plan | Free plan (up to 2 users), Starter from $7/seat/month (as of October 2026) | Official |
| Agile CRM | Small businesses wanting a cheap all-in-one CRM | Free plan | Free plan, paid from $8.99/month (as of October 2026) | Not checked |
| Creatio | Mid-size and large firms automating customer workflows | Paid | See site | Not checked |
| Insightly | Small businesses that track projects after the sale | Paid | $29/user/month (CRM Plus) | Community |
| Keap | Small service businesses wanting CRM plus marketing automation | Paid | $299/month (2 users) | Community |
| Attio | Startups and growth teams that want a flexible CRM | Free plan | Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) | Official |
The alternatives
1. Salesforce Agentforce
Salesforce's AI agent platform for building and running agents on CRM data.
Pricing: Enterprise · Best for: large organizations running Salesforce · Also covers: crm, sales automation
2. HubSpot Sales Hub
Sales software with prospecting agent, deal scoring and forecasting.
Pricing: Free plan, from Free plan (up to 2 users), Starter from $7/seat/month, Professional from $90/seat/month, Enterprise from $150/seat/month (as of October 2026) · Best for: sales teams already on HubSpot · Also covers: sales automation, forecasting
3. Nutshell
Sales CRM with pipeline management, email marketing and automation for growing teams.
Pricing: Paid, from $13/user/month · Best for: small B2B sales teams that want CRM and email in one tool · Also covers: sales automation
4. Pipedrive
Sales CRM built around visual pipelines, with AI assistance and workflow automation.
Pricing: Paid, from $14/seat/month · Best for: small and mid-size sales teams · Also covers: sales automation
5. HubSpot CRM
Free CRM with deal pipelines, reporting and an AI assistant.
Pricing: Free plan, from Free plan (up to 2 users), Starter from $7/seat/month (as of October 2026) · Best for: small to mid-size teams starting with a CRM · Also covers: crm
6. Agile CRM
Low-priced CRM with marketing automation and helpdesk.
Pricing: Free plan, from Free plan, paid from $8.99/month (as of October 2026) · Best for: small businesses wanting a cheap all-in-one CRM · Also covers: crm
7. Creatio
No-code CRM and workflow platform with AI agents.
Pricing: Paid · Best for: mid-size and large firms automating customer workflows · Also covers: crm
8. Insightly
CRM with project management, marketing automation and support ticketing.
Pricing: Paid, from $29/user/month (CRM Plus) · Best for: small businesses that track projects after the sale · Also covers: crm
9. Keap
All-in-one CRM and marketing automation for small businesses.
Pricing: Paid, from $299/month (2 users) · Best for: small service businesses wanting CRM plus marketing automation · Also covers: crm
10. Attio
Customizable CRM with built-in AI agents and workflows for growing teams.
Pricing: Free plan, from Free plan up to 3 seats, Plus from $35/user/month billed annually or $44 monthly (as of October 2026) · Best for: startups and growth teams that want a flexible CRM · Also covers: crm
Frequently asked questions
What is the best alternative to Zoho CRM?+
Salesforce Agentforce, HubSpot Sales Hub and Nutshell are the closest matches in our directory. Salesforce Agentforce: Salesforce's AI agent platform for building and running agents on CRM data.
Is there a free alternative to Zoho CRM?+
HubSpot Sales Hub, HubSpot CRM, Agile CRM and Attio have a free plan or are open source. Free plans usually cap usage or features.
What is Zoho CRM?+
Full CRM with a free tier for three users and AI features through Zia.
More alternatives