Jasper
by Jasper AI, Inc.
AI content platform with marketing agents that keep output on brand.
MarketingPaidMCP
Best AI tools for marketers
Marketing teams use AI for five jobs: write, get found, run ads, post and measure. These are the tools from our directory that do those jobs best, grouped by job.
35 tools · 6 jobs · checked against official sites
Content and copywriting
Copy.ai
by CopyAI, Inc.
AI workflow platform that automates content and prospecting tasks for go-to-market teams.
MarketingPaid
Writer
by WRITER
Enterprise AI agent platform for on-brand, compliant marketing and sales work.
WritingEnterprise
AI writing assistant that checks grammar, clarity and tone everywhere you write.
WritingFree planNew
Surfer
by Surfer Sp. z o.o.
SEO content tool that drafts and optimizes pages for Google and AI search.
MarketingPaid
Content optimisation for SEO and AI search visibility.
MarketingPaidNew
SEO and AI search visibility
SEO and marketing platform for search, content and competitor research.
MarketingPaidMCPNew
SEO toolset for backlinks, keywords and site audits.
MarketingPaidMCPNew
Semrush AI Toolkit
by Semrush
Monitors brand visibility and sentiment across AI assistants.
GEOPaidMCPNew
Tracks brand visibility in AI answer engines and runs agents to improve it.
GEOEnterpriseMCPNew
Tracks how often and how your brand appears in ChatGPT, Perplexity and Gemini answers.
GEOPaidMCP
Monitors brand mentions and citations across AI search engines.
GEOPaid
Ads and creative
Generates ad images, videos and copy and scores creatives for performance.
MarketingPaid
AI platform that audits, automates and creates ads for Meta advertising accounts.
MarketingPaidMCP
Smartly
by Smartly.io Solutions Oy
Platform for building, buying and measuring ads across social and other channels.
MarketingEnterprise
Pencil
by Pencil (The Brandtech Group)
AI marketing platform that combines many image and video models with brand controls.
MarketingEnterprise
AI platform that creates, launches and optimizes image and video ads.
MarketingPaid
AdRoll
by NextRoll, Inc.
Runs display, social, video, CTV and ChatGPT ads from one dashboard with ML optimization.
MarketingPaid
Social and influencer marketing
Social media management with scheduling, analytics and AI writing.
MarketingPaidNew
Social media management, listening and analytics platform.
MarketingPaidNew
Simple social media scheduling with an AI assistant.
MarketingFree planNew
Influencer marketing and social media management platform, as services or self-serve tools.
MarketingPaid
Social media scheduling, analytics and reporting for brands and agencies.
MarketingFree planMCPNew
Agentic-first influencer marketing platform with an MCP server, so any AI model can run campaigns with you.
MarketingEnterpriseNew
Modash
by Modash OU
Creator discovery, outreach, tracking and payments in one tool.
MarketingPaid
Video for marketing
AI avatar video platform for marketing, sales and training.
Video & voiceFree planMCPNew
AI video platform that turns text into videos with avatar presenters.
Video & voiceFree plan
OpusClip
by Opusclip Inc.
Cuts long videos into short social clips with captions.
Video & voiceFree plan
Online video editor and AI video creator with subtitles and dubbing.
Video & voiceFree plan
CapCut
by ByteDance
Video editor with AI captions, effects and templates.
Video & voiceFree planNew
Creatify
by Creatify Lab
Turns product pages into AI video ads you can test and optimize.
MarketingFree plan
Email marketing
Email and SMS marketing platform built for ecommerce brands.
MarketingFree planMCPNew
GetResponse AI Assistant
by GetResponse
AI email and subject line generators inside GetResponse email marketing.
MarketingPaid
Jacquard
by Jacquard (formerly Phrasee)
AI agents that write, check and optimize brand-safe marketing copy across channels.
MarketingEnterprise
Persado
by Persado Inc.
AI that creates and optimizes compliant marketing copy for regulated brands.
MarketingEnterprise
Compare at a glance
| Tool | Job | Pricing | Starts at |
|---|---|---|---|
| Jasper | Content and copywriting | Paid | $59/seat/month (Pro, billed yearly) |
| Copy.ai | Content and copywriting | Paid | Chat plan $29/month ($24/month billed annually), workflow plans from $1,000/month billed annually (as of October 2026) |
| Writer | Content and copywriting | Enterprise | See site |
| Grammarly | Content and copywriting | Free plan | See site |
| Surfer | Content and copywriting | Paid | $49/month (Discovery, billed yearly) |
| Clearscope | Content and copywriting | Paid | See site |
| Semrush | SEO and AI search visibility | Paid | See site |
| Ahrefs | SEO and AI search visibility | Paid | See site |
| Semrush AI Toolkit | SEO and AI search visibility | Paid | $99/month (as of October 2026) |
| Profound | SEO and AI search visibility | Enterprise | See site |
| Peec AI | SEO and AI search visibility | Paid | See site |
| Otterly.AI | SEO and AI search visibility | Paid | From $29/month |
| AdCreative.ai | Ads and creative | Paid | From $29/month billed quarterly ($39 monthly) |
| Madgicx | Ads and creative | Paid | See site |
| Smartly | Ads and creative | Enterprise | See site |
| Pencil | Ads and creative | Enterprise | See site |
| Omneky | Ads and creative | Paid | $29/month (Lite, 200 credits) |
| AdRoll | Ads and creative | Paid | See site |
| Hootsuite | Social and influencer marketing | Paid | See site |
| Sprout Social | Social and influencer marketing | Paid | See site |
| Buffer | Social and influencer marketing | Free plan | See site |
| Later | Social and influencer marketing | Paid | $18.75/month (billed yearly) |
| Metricool | Social and influencer marketing | Free plan | Free for 1 brand, Starter from €16/month |
| Brand Influence | Social and influencer marketing | Enterprise | See site |
| Modash | Social and influencer marketing | Paid | $199/month (Essentials, billed annually) |
| HeyGen | Video for marketing | Free plan | Free plan, Creator from $29/month or $24/month billed annually (as of October 2026) |
| Synthesia | Video for marketing | Free plan | Free plan, paid from $29/month |
| OpusClip | Video for marketing | Free plan | Free plan, paid from $15/month |
| VEED | Video for marketing | Free plan | See site |
| CapCut | Video for marketing | Free plan | See site |
| Creatify | Video for marketing | Free plan | Free plan, paid from $39/month (as of October 2026) |
| Klaviyo | Email marketing | Free plan | Free up to 250 profiles and 500 email sends/month |
| GetResponse AI Assistant | Email marketing | Paid | Starter from $15.58/month billed annually, $19 billed monthly (as of October 2026) |
| Jacquard | Email marketing | Enterprise | See site |
| Persado | Email marketing | Enterprise | See site |
How to choose
- Start with one job that eats the most hours, usually content or reporting.
- Check that the tool connects to where your data lives: CMS, ad accounts, CRM.
- Keep a human edit step on anything published under your brand.
Frequently asked questions
What are the best AI tools for marketers?+
By job: content and copywriting: Jasper, Copy.ai and Writer; seo and ai search visibility: Semrush, Ahrefs and Semrush AI Toolkit; ads and creative: AdCreative.ai, Madgicx and Smartly; social and influencer marketing: Hootsuite, Sprout Social and Buffer; video for marketing: HeyGen, Synthesia and OpusClip; email marketing: Klaviyo, GetResponse AI Assistant and Jacquard. Every pick is checked against its official site.
Are there free AI tools for marketers?+
Yes. Grammarly, Buffer, Metricool, HeyGen and Synthesia have a free plan or are open source. Free plans usually limit usage, seats or features, so check the limits before you roll one out.
How do I choose an AI tool as one of the marketers?+
Start with one job that eats the most hours, usually content or reporting. Check that the tool connects to where your data lives: CMS, ad accounts, CRM. Keep a human edit step on anything published under your brand.
Best AI tools for other teams
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